That's a tantalising blog post title, isn't it?
I've just been over on KarenG's blog, Coming Down The Mountain: From Reclusive Writer to Published Author, which also promised to pass on the secret of selling ebooks. And for a moment, on landing there and eagerly beginning to read, I thought she had the secret, that she knew how to sell ebooks and could tell us all ...
Only she didn't. Well, KarenG gave us the rather useful formula 'cover and price' and asked everyone else what they thought.
Fair enough. It's a hard nut to crack.
Here are some initial thoughts: personal recommendations, blog interviews and tours, twitter campaigns, facebook status updates and author pages, readings and other public appearances, reviews on romance sites, promos on the same, giveaways like this, mentions on Goodreads and other reading sites.
But there must be more.
So how about we have a fantabulous brainstorming session this very day on behalf of our lovely new Embrace authors - Sally Clements, Rachel Lyndhurst, Judy Jarvie, Maggi Andersen, Cody Young, Michelle Styles, Kate Allan and BL Bonita - and see if between us we can't discover THE SECRET TO EBOOK SALES!
Any ideas and suggestions accepted, however bizarre or difficult to swallow.
And best of all, there's a free copy of one of our Embrace launch titles on offer to one of our idea-spinners, to be randomly allocated by my random selecting machine on Wednesday noon GMT!!
So let's have your ideas ...