It's just after midnight here in the UK and is now February 14th 2011, which means it's Embrace Books launch day!
Now all those pre-purchased Amazon Kindle titles will be whizzing through cyberspace on their way to - hopefully! - hundreds of eagerly waiting Kindles and ereaders around the world.
So please come in, we've been waiting for you to drop by. Take a drink, whatever you feel like, and start chatting. Tell us what you're drinking, what you're wearing, which Embrace titles you're after or have already bought.
I'm on the champagne cocktails, and can hardly walk in these incredibly high heels. Mind the balloons and streamers ... !!
It's the first few moments of Valentine's Day. And Embrace Books is live!